Drift

Drift is a conversational marketing and sales platform that uses AI-powered chatbots to engage website visitors in real time. Designed primarily for B2B companies and sales teams, it helps businesses qualify leads, book meetings, and provide immediate customer support through automated chat interactions. The platform integrates with CRM systems and marketing tools to streamline the buyer journey from initial website visit through to closed deal.

Drift operates on a paid subscription model with pricing typically customized based on company size and feature requirements. A practical use case would be a software company using Drift to automatically greet website visitors, ask qualifying questions about their business needs, and instantly route high-intent prospects to the appropriate sales representative while they are still on the site. This eliminates the traditional form-fill and wait approach, allowing sales teams to connect with potential customers at the moment of peak interest and significantly reducing response times from hours or days to seconds.